What is The Purpose of Customer Satisfaction Surveys The success of any business/company is measured by the level of satisfaction of its customers. Customers lie at the heart of any business. All businesses have this one aim in common: achieve customer satisfaction! This is because all the products and services offerings are made only for the end users, the customers. If the customers are satisfied, they will use the tool of ‘word of mouth’ to communicate others about their experience and that is how any organization attains good reputation in the market. Similarly, if the customers are unhappy with the products and services offered by any business, they will spread negative feedback in..
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